At first glance, the news that Spotify has bought The Ringer looks like good news, doesn’t it?
A journalist, after the closure of the ESPN website he used to work for, builds his own site and podcast network that he’s able to sell on for a very healthy amount of cash. This is a good news story, right?
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Well, it’s certainly good news for Bill Simmons, who will be millions richer. But for journalism as a whole? It might well be less good news, and the beginning of another challenge to an emergent business model. People are fighting to take control of podcasting, and Spotify might be well placed to own the medium.
Kevin Anderson commented in his newsletter that consolidation seems to be happening more quickly in this space than others:
It appears to me that this roll-up - consolidation being a major trend in media - is happening earlier and at a much faster rate than we have seen in the past. Spotify For Student
He’s right - and it makes sense. There are logistical gains in combining the production costs and ad sales opportunity in large podcast networks. Spotify has been particularly acquisitive, first buying Gimlet, a popular podcast network, and then Anchor, a lightweight tool for creating podcasts on mobile.
Shifting from music costs to podcast revenue
There’s a lot of financial sense in Spotify encouraging users of its app to play podcasts, too. Every music stream it plays costs it money in licensing fees. Potentially every podcast stream makes it more, though advertising, while diverting subscriber listening time away from generating more costs.
Ben Thompson wrote about this a year ago:
[…] for Spotify podcasts are fixed costs: that means that driving more listening flows directly to the company’s bottom line in a way that increased music listening does not. This is a very big deal — it is entirely possible that if Spotify succeeds in the space that podcasts will drive a relatively small percentage of revenue and a much larger percentage of profit.
But here’s the other problem - Spotify is slowly pulling new “podcasts” into its app exclusively. New launches from Gimlet Media have been Spotify exclusives, and it’s getting big names to create content behind its paywall. The Ringer is already producing Spotify exclusives. And that means they’re not actually podcasts at all, technically speaking — and we should be worried about that.
What is a podcast?
Why? Well, one of the things that makes podcasting stand out at the moment is that it is an open standard. Nobody controls it. We can publish podcasts and our audience can subscribe in anyway they choose. This is because of the technological underpinnings of the medium.
Here’s where we get technical.
A podcast is just an audio file delivered as an enclosure via an RSS feed. (For those who don’t know what they are, one of my students wrote an excellent explainer on RSS recently).
That means that they can be subscribed to an any app that can understand those feeds, check them for updates and download and play the file. While you can use Apple’s Podcasts app, or the Google equivalent, you can also download any number of independent podcasts apps, and subscribe to any podcast you like in that. I, personally, use an app called Overcast, for a number of reasons, not least that it allows me to do things like this:
Wannabe Podcasting Gatekeepers![]()
The point here is that there is no gatekeeper in podcasting. At a time when we’re beset by the gatekeeper duopoly of Google and Facebook, that’s something we should fight to preserve.
Apple has been the closest we’ve had, with its iTunes Podcast directory (now spun off separately) long the default place you needed to be. Apple, though, has been a good steward of this power, not attempting to lock up podcasting to its own specifications. There are — at the moment, at least — no Apple exclusives, only available in their own app. And, despite rumours to the contrary, none have emerged. (It seems likely now that the rumours were about podcasts supporting Apple TV+ shows.)
Podcasting has no gatekeepers, in the way that search and social have had.
Many people in the tech world are looking at that and seeing an opportunity in becoming that gatekeeper. And we should be very careful before we let that happen. Microsoft au daemon app mac.
Actually, no, that’s wrong. We should do everything in our combined power as journalists and publishers to stop that happening, lest we find ourselves saddled with another Facebook.
Download toshiba satellite laptop drivers. One, ill-starred stab at becoming a gatekeeper is Luminary, launched with $100m of VC funding, and the instant hate of the podcast business:
It took less than a day for Luminary to become enemy number one of the podcast industry. Last month, on the same day that it unveiled its subscription podcast service, the company tweeted a typed-out image of a bunny holding a sign: “Podcasts don’t need ads.” Fans of the famously ad-supported industry revolted.
It could be used as a standard podcast player (“podcatcher” as we called them back in the mid-2000s), or as an app to access the exclusive content with a subscription. Apa template download for mac. In essence, they were trying to be the Netflix of podcasts. They don’t appear to have gained much traction, despite launching on Alexa-powered devices at the title end of last year.
Spotify wants to dominate podcasting
Spotify is walking the same path. Now that Spotify is both growing the podcast market AND providing its own exclusives, it is starting to assume the role of a gatekeeper. If Spotify becomes the dominant force in podcasting, and the public associate the medium with it, then we have a new set of challenges on our hands, because the company can start dictating the terms on which we appear in the app. And if we don’t appear in the dominant app, many of the advantages of podcasting evaporate.
If this seems far-fetched, remember that Facebook essentially just took a bunch of tech you could already find on the web — blogging, friends lists, photo hosting — and pulled them together in a way that made it the gatekeeper of our attention.
Indeed, there are plenty of grounds to worry already. The BBC, once a good podcasting ecosystem player, is pumping more and more effort into its BBC Sounds app, and away from neutral podcast delivery. Thankfully, it hasn’t stop delivering its shows as conventional podcasts, but it is no longer educating the public about podcasting. It’s sending them to its own app instead.
Continued fragmentation of the podcasting landscape would be very bad news for us. Podcasting is great for journalism on a number of levels:
South park auto tune episode. The last of those is under threat — and we’d be foolish to ignore it. Time to start educating your readers about the range of podcasting apps out there, perhaps — before it’s too late.
Lead image by Sara Kurfeß on Unsplash. Microphone image by Jeroen den Otter on Unsplash
If you’ve been wondering how to get Spotify Premium for free, or at least for cheap, we found a lot of ways to save money while listening to great music.
Aaccording to Forbes, it has twice as many users as Apple Music, and it’s no wonder why.
While there are a lot of services and sites to download music for free, Spotify has one of the biggest selections of music and artsiest.
It offers a huge variety of music which can be streamed anywhere at any time.
However, many users have been trying to “hack” the system by searching for illegitimate ways to get Spotify Premium for free.
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Below, we have listed the legit ways to get it.
We also explored the not so illegitimate hacks and why they don’t work.
Legitimate options
Here are ways to get Spotify Premium for cheap that actually work:
1. Get 3 months of Premium for $0.99
Spotify is running a $0.99 promotion until June 30th.
For three months you will get Spotify Premium for only $0.99.
After that, the price goes back to the regular $9.99 but you can cancel the subscription at any time.
2. Spotify Premium almost half off with a student discount
Did you know there is a Spotify Premium student discount?
If you have a college or university email that ends with “.edu” then you can get Spotify Premium for at a discount.
For 12 months, they will only charge you 5.99 instead of the regular $9.99 price.
By the way, that .edu email address can come in handy when it comes to getting student discounts so be sure to take advantage of it.
3. Share a Spotify Premium Family Plan
If you know other people that are interested in getting a Spotify Premium account, you can save money by sharing a Spotify Premium Family Plan.
What Is Spotify Free Music
The family plan costs $15 a month and you can have up to six different people using the account.
When you split the cost amongst everyone, you only spend $2.50 month.
Spotify won’t split the bill for you, so you’ll have to make sure you collect the money from everyone each month. However, that minor annoyance is worth the savings.
4. Spotify Premium discount via PlayStation
If you have a PlayStation and the PlayStation Plus service, then Spotify has a special deal for you.
If you sign up for Spotify Premium through your PlayStation, you’ll get your first two months for just $2.
After that, the price goes back up to the regular $9.99 a month.
5. Free Spotify Premium for Starbucks employees
If you work at Starbucks, you might be eligible to receive Spotify Premium for free.
Starbucks offers the service for free for over 200,000 of its employees. To see if you are eligible, visit here.
6. Check for Partnerships between other companies
In the past year, more companies have been partnering with Spotify to provide special perks to its Premium members.
For example, T-mobile has special plans that allow you to stream the app without using any data.
Check with your internet or cell phone provider to see if they have any discounts for Spotify Premium.
Scams, Illegal Ways, and Hacks
Spotify revealed that about two million users are using hacks and tricks to get around advertisements shown on free versions of Spotify accounts, according to Reuters.
Many users don’t realize the dangers that can come from using hacks.
In some cases, as seen below, these hacks can end up costing you a lot more money than you would have saved from a free Spotify Premium account.
7. Change your date on your phone “hack”
Many people claim that if you change the date on your phone a few years back, it will extend your 30-day free trial to however many days you went back.
However, this can badly mess up your smartphone. Most apps on smartphones rely on the phone’s internal clock.
When you change the date, your phone will become overrun with error messages.
This can:
Doing this hack might end up costing you money to get your phone fixed. In the end, you might spend more than you saved on the Spotify Premium trials.
8. Third-party Spotify apps
One “hack” that seems popular is downloading an app which claims to give Spotify Premium for free. Supposedly all you have to do is download the app and then you’ll have access to all the music you want for free.
Unfortunately, most of these “free” apps come loaded with viruses. These viruses can spread from your phone to your tablet and computer.
Often, these apps will run background applications which can steal your saved passwords and even record everything you type.
This can be especially bad if you log into your bank account on your phone.
9. Free Spotify Premium codes
Some websites claim to have free codes for Spotify Premium.
However, they have a catch.
They usually require you to download an application that will supposedly generate the code onto your computer.
Not only do these applications give fake codes, but they can:
![]() Closing Thoughts
Spotify Premium is a great service that can provide entertainment and music at a low cost. However, on your search to get Spotify Premium for free, it’s important to be safe and not get scammed.
Have you tried any of these methods?
Or have you tried any other ways to get Spotify premium for free or cheap?
Let us and our readers know in the comments below what your experience was.
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